Updated at 13:10,05-06-2023

Belarusian Entrepreneur Gets Into Forbes Top 50 Women In Tech


Belarusian Entrepreneur Gets Into Forbes Top 50 Women In Tech
Luba Pashkovskaya from Belarus got in Forbes top 50 women in tech list. The list features women from across Europe who put technology at the heart of their rising businesses.

Luba Pashkovskaya worked as Head of Mobile at software firm Viaden for some time. In 2013 she founded Red Rock Apps, a Belarus-based start-up that attracted 60 million users globally.

The company has ranked among the top mobile app publishers in health and fitness categories in Europe and the US. This milestone allowed the company to celebrated more app downloads than Fitbit or Nike. Verv’s running, walking and fitness weight loss apps have helped its users lose about 1.3 million kilograms.

After a major rebrand in 2018, it has expanded from weight loss to the whole health and lifestyle. The Belarusian founder says the key success of the apps lies in providing simple and effective personalized solutions. The company currently makes $30 million in annual revenue.

Recall that Anisia Kozliuk got in third annual 30 Under 30 Europe list of 300 young disruptors of entertainment, finance, and technology. Andrew Maximov, a native of Belarus, got in 2018 edition of the Forbes 30 Under 30 list of young and inspiring innovators. Earlier, the cofounders of MSQRD Sergey Gonchar and Eugene Nevgen were mentioned by Forbes among 20 best business guys in the “consumer technology” category.